HubSpot Cleanup Tracker

Overall progress

5,948

deleted of ~5,945 targets

↑ pts since baseline

Contacts

7,230

▼ 5,604 deleted

Companies

7,573

▼ 344 deleted

New contacts

—

since May 5 · — flagged ⚠

To delete

created by Zack Gutin ✓

Cleanup progress 5,948 of ~5,945 targets · 99.8%

Before vs after

MetricBaselineCurrentChange

Total contacts12,8347,230

No email address1460

Bounced emails1570

Zero engagement1,108519

No company5,2125,001

Unsubscribed20431

Total companies7,9177,573

No contacts, no deals, no activity3300

Missing domain110

Latest log entry

Delete candidates

Hard bounced email

Fully resolved

0% 0 ✓ done

Unsubscribed

Opted out — unreachable by marketing

1.6% 203 delete

Zero engagement ever

No reply, no activity, never contacted

7.3% 909 review

Never replied to any email

No sales or marketing reply on record

82% 10,348 review

✓ No email resolved · ✓ Bounced resolved · ✓ Unsubscribed resolved (31 kept — related to deals/clients).

Data completeness

No phone number

73%9,149 ✓ done

No company association

40%5,001 ✓ done

No email address

0%0 ✓ done

Total companies

7,573

current in HubSpot

No contacts, no deals

3,243

of 7,573 companies

Active companies

4,330

have at least 1 contact

Cleanup

No contacts, no deals, no activity

330 deleted ✓ — baseline 330

0%0 ✓ done

Missing website domain

11 deleted ✓ — baseline 11

0%0 ✓ done

No contacts associated, no deals

Orphaned — no people or deals linked

42.8%3,243 review

Missing information

Missing industry

Companies with contacts but no industry set

2.8%122 enrich

Missing phone number

Companies with contacts but no phone

29.9%1,296 enrich

Missing amount

115

of 1,592 deals

No contacts linked

836

52% have no contact

Missing close date

nearly all set

Issues

No contacts associated

Deals with no people linked

52%836 fix

No deal amount set

Hurts pipeline forecasting

7%115 fix

No close date

0.2%3 minor

Total deleted

706

across 11 entries

First cleanup

May 5

Last cleanup

May 6

All entries

Other

No longer works at the company

−1Jun 5

Companies

nbu.com · student.vives.be · Mailator · Muhammad Ali Enterprises

−4Jun 5

Bounced

Marketing emails bounced

−4Jun 5

Zero engagement

−6Jun 3

Companies

11 companies — missing website domain

−11Jun 3

Companies

330 companies — no contacts, no deals, no activity

−330Jun 3

Other

1 unsubscribed · 1 marketing email bounced

−2May 22

Zero engagement

75 zero engagement, no company · 3 created by Zack Gutin

−78May 15

Bounced

48 marketing emails bounced · 2 created by Zack Gutin · 1 zero engagement

−51May 15

Other

26 zero engagement · 9 invalid email address

−35May 15

Unsubscribed

146 unsubscribed · 17 zero engagement · 2 created by Zack Gutin

−165May 15

Zero engagement

−2May 15

No-company contacts

Created by Zack Gutin · 2 were also unsubscribed · 149 were also zero engagement

−900May 12

No-company contacts

Created by Zack Gutin · 18 were also unsubscribed · 114 were also zero engagement

−2,874May 8

No-company contacts

Created by Zack Gutin · 1 was also zero engagement

−100May 8

No-company contacts

Created by Zack Gutin · 3 were also unsubscribed

−300May 8

No-company contacts

Created by Zack Gutin

−100May 8

No-company contacts

Created by Zack Gutin

−278May 8

No-company contacts

Created by Zack Gutin

−101May 8

No-company contacts

Created by Zack Gutin

−299May 8

No-company contacts

Created by Zack Gutin

−199May 8

Other

Spam contacts

−2May 7

Zero engagement

−1May 7

Zero engagement

−1May 6

Bounced

All remaining bounced contacts deleted — metric resolved ✓

−130May 6

Bounced

Retroactively logged to reconcile with HubSpot total

−52May 6

Other

Personal email accounts

−48May 6

Bounced

−27May 6

No-email

−146May 6

Zero engagement

Created by Zack Gutin

−1May 5

New since May 5

—

total new contacts

BCC / Email

—

added by sales reps

Web form

—

organic inbound

⚠ Suspicious

—

QA, spam or no name

Filter:

Name	Email	Source	Added by	Date
Jasmine Shin	jasmineshinny@abchina.com	BCC to CRM	Sarah Kernan	Jun 3
Robert BATTLE	robert.battle@sekoia.io	Web form contact-us	—	Jun 3
surajit chakraborty ⚠ Suspicious name	surajit.chakraborty@checkmarx.com	Web form YouTube	—	Jun 2
Scott Nicewarner	scott.nicewarner@tenethealth.com	Extension	Sarah Kernan	Jun 2
Jason Demarco	jason.demarco@tenethealth.com	Extension	Sarah Kernan	Jun 2
Ty Mallard	ty.mallard@tenethealth.com	Extension	Sarah Kernan	Jun 2
Alexandra Panaretos	alexandra.panaretos@tenethealth.com	Extension	Sarah Kernan	Jun 2
Syam Maddimsetty	syam.maddimsetty@tenethealth.com	Extension	Sarah Kernan	Jun 2
Austin Krejci	austin.krejci@tenethealth.com	Extension	Sarah Kernan	Jun 2
james williams ⚠ Suspicious name	james.williams@tenethealth.com	Extension	Sarah Kernan	Jun 2
Christopher Walden	christopher.walden@tenethealth.com	Extension	Sarah Kernan	Jun 2
Katy Carpenter	katy.carpenter2@cox.com	BCC to CRM	Sarah Kernan	Jun 1
Sonya Wickel	sonyawickel@texasmutual.com	BCC to CRM	Sarah Kernan	Jun 1
Bill Frank	bill@riskpundit.com	Web form pasta-threat-modeling	—	Jun 1
aya hany ⚠ Suspicious name	aya.hany@fedis.com	Web form pasta-threat-modeling	—	Jun 1
T Pain ⚠ Suspicious name	testing@versprite.com	Web form contact-us	Haylie Leitzsey	Jun 1
Cameron Thayer	cameron.thayer@raven-msp.com	BCC to CRM	Sarah Kernan	Jun 1
Jim Laverty	jim.laverty@gmail.com	Web form critical-threat-report-2026	—	May 31
X H ⚠ Suspicious name	xingcheng.hua@mx.com	BCC to CRM	Sarah Kernan	May 29
Charles Hack	charleshack@weg.net	Web form pasta-raci-diagram	Sarah Kernan	May 29
Sarah Kernan ⚠ Internal contact	sailor@versprite.com	CRM UI	Haylie Leitzsey	May 29
Kyra ⚠ Internal contact	kyra@versprite.com	CRM UI	Haylie Leitzsey	May 29
Arthur Deane	arthur.deane@capitalone.com	Extension	Sarah Kernan	May 29
Josh Scharman	josh.scharman@capitalone.com	Extension	Sarah Kernan	May 29
No name ⚠ Missing name	geoff.pienaar@capitalone.com	Extension	Sarah Kernan	May 29
Adam Hammerman	adam.hammerman@corient.com	Extension	Haylie Leitzsey	May 29
Kim Halkett	kim.halkett@corient.com	Extension	Haylie Leitzsey	May 29
Nikhil Kumar	nikhil.kumar@corient.com	Extension	Haylie Leitzsey	May 29
Derrick Smith	derrick.smith@corient.com	Extension	Haylie Leitzsey	May 29
Justin Metallo	justin.metallo@corient.com	Extension	Haylie Leitzsey	May 29
Shraddha Shah	sshah@janestreet.com	Extension	Sarah Kernan	May 29
Al Esposito	aesposito@janestreet.com	Extension	Sarah Kernan	May 29
No name ⚠ Missing name	erich.s@janestreet.com	Extension	Sarah Kernan	May 29
No name ⚠ Missing name	erich@janestreet.com	Extension	Sarah Kernan	May 29
Clifton Pait	clifton.pait@crossoverhealth.com	Extension	Haylie Leitzsey	May 29
Sarah Lord	sarah.lord@crossoverhealth.com	Extension	Haylie Leitzsey	May 29
Anna Nachamie	anna.nachamie@crossoverhealth.com	CRM UI	Haylie Leitzsey	May 29
Megan Stanfield	megan.stanfield@crossoverhealth.com	Extension	Haylie Leitzsey	May 29
Monica Sanchez	monica.sanchez@sysco.com	BCC to CRM	Sarah Kernan	May 28
Melody MacDonald	melody.macdonald@sysco.com	BCC to CRM	Sarah Kernan	May 28
Thierry Tailhardat	tjt0410@gmail.com	Web form versprite.com	—	May 28
Cory Kantar	ckantar@netboxlabs.com	BCC to CRM	Sarah Kernan	May 28
Baiju Panicker	baiju.panicker@cbh.com	CRM UI	Haylie Leitzsey	May 28
Steven Hendry	steven.hendry@cfainstitute.org	CRM UI	Haylie Leitzsey	May 28
Carla Wilson	carla.wilson@cfainstitute.org	CRM UI	Haylie Leitzsey	May 28
Dan Schroeder	dan.schroeder@aprio.com	BCC to CRM	Sarah Kernan	May 27
गौतम singh ⚠ Suspicious name	gautamkumarsingh000@gmail.com	Web form LinkedIn	—	May 27
Jared Duncan	jared@wattch.io	Web form	Sarah Kernan	May 26
Jon Deats	jon.deats@att.com	CRM UI	Haylie Leitzsey	May 26
Dave Garneau	dave.g@7-eleven.com	Extension	Haylie Leitzsey	May 26
Jim Kastle	jkastle@7-eleven.com	CRM UI	Haylie Leitzsey	May 26
No name ⚠ Missing name	girish.chiruvolu@att.com	Extension	Haylie Leitzsey	May 22
Kenya Howard	kenya.howard@att.com	CRM UI	Haylie Leitzsey	May 22
Iskander Koneev	i.koneev@nbu.com	Web form pasta-threat-modeling	—	May 22
A B ⚠ Suspicious name	blabla@company-one.com	Web form pasta-threat-modeling	—	May 21
Nevil Swanson	n.swanson@electra.co.uk	Web form risk-based-threat-modeling	—	May 21
Patrick Norton	pnorton@phytest.com	BCC to CRM	Tony UV	May 20
Himmat Bains ⚠ Suspicious name	himmat.bains@gendigital.com	BCC to CRM	Sarah Kernan	May 20
Balaji K	balaji.k@ideallysquareglobal.com	Web form contact-us	—	May 19
Gary Bales	gary.bales@armada.net	Web form contact-us	Sarah Kernan	May 18
Dan Anderson	danderson@liveperson.com	CRM UI	Sarah Kernan	May 18
Andy Ulrich	andy.ulrich@vonage.com	CRM UI	Sarah Kernan	May 18
No name ⚠ Missing name	danielmolinar@aplusfcu.org	Extension	Sarah Kernan	May 18
Justin Kurilla	justin.kurilla@1stmidamerica.org	Extension	Haylie Leitzsey	May 18
No name ⚠ Missing name	karen.schneider@1stmidamerica.org	Extension	Haylie Leitzsey	May 18
Stephen Farias	stephen.farias@1stmidamerica.org	Extension	Haylie Leitzsey	May 18
Chela PaganDorsaneo	cpagan@doylecomco.com	Web form contact-us	—	May 18
Jeff Thompson	jeffrey.thompson@fitchirick.com	Web form chatgpt.com	—	May 17
No name ⚠ Missing name	stan.guzik@notified.com	BCC to CRM	Diana Aparicio	May 17
Roan Moore	roan.moore@coxautoinc.com	BCC to CRM	Sarah Kernan	May 15
Ruby Ferguson	ruby.ferguson@coxautoinc.com	BCC to CRM	Sarah Kernan	May 15
John Daniel	john.daniel@prometheanworld.com	BCC to CRM	Sarah Kernan	May 15
Sarah Kernan ⚠ Internal contact	sailor@versprite.com	CRM UI	Haylie Leitzsey	May 15
Kyra Aparicio ⚠ Internal contact	kyra@versprite.com	CRM UI	Haylie Leitzsey	May 15
No name ⚠ Missing name	jordan.yost@pipeline.com	BCC to CRM	Haylie Leitzsey	May 15
Denis Amarco	damarco@hublinestream.com	Web form risk-based-threat-modeling	—	May 15
Chase Johnston	chase.johnston@profitsolv.com	BCC to CRM	Sarah Kernan	May 14
Katie Boyer	katieboyer@randallreilly.com	CRM UI	Sarah Kernan	May 14
Rich Wilkie	rich.wilkie@sae.org	CRM UI	Haylie Leitzsey	May 14
No name ⚠ Missing name	tomas.garcia@nomihealth.com	BCC to CRM	Sarah Kernan	May 14
Yatin Singh	ysingh@vyzeinc.com	Web form vertalents.com/contact-us	—	May 13
Frank Zinghini	frank.zinghini@securedecisions.com	Extension	Sarah Kernan	May 13
Eric Pourciau	eric.pourciau@greensky.com	Extension	Haylie Leitzsey	May 13
ANURAG SHARMA	anurag.sharma@vyzeinc.com	Web form vertalents.com/contact-us	—	May 13
Edgardo Rodriguez	edgardo.rodriguez@greensky.com	CRM UI	Haylie Leitzsey	May 13
Nami Mufti	nami.mufti@greensky.com	CRM UI	Haylie Leitzsey	May 13
Laura Sellers	laura.sellers@hillsideinc.org	Extension	Haylie Leitzsey	May 12
Peter Chen	peter.chen@salesforce.com	Extension	Haylie Leitzsey	May 12
Radu-Ilie Băltean	502080@student.fontys.nl	Web form pasta-threat-modeling	—	May 11
Angelika Szymanowska	angelika.szymanowska@siu.edu	Web form pasta-threat-modeling	Diana Aparicio	May 11
Peter Malovich	peter@fortifiedwindows.co	Web form pasta-threat-modeling	—	May 9
Daniela Machiavello	machiavello@avaya.com	BCC to CRM	Sarah Kernan	May 8
Kenneth Holmager	kenneth.holmager@aalborgforsyning.dk	Web form pasta-threat-modeling	—	May 8
Ryan Kluft	ryan.kluft@deepscribe.tech	BCC to CRM	Sarah Kernan	May 7
Leonard Huster	mail@uds.de	Web form risk-based-threat-modeling	—	May 7
Will DeMar	wdemar@ups.com	Extension	Haylie Leitzsey	May 6
Steven Grossman	sgrossman@graphgroup.com	BCC to CRM	Tony UV	May 6
Brandon Nieves	bnieves@authoritybrands.com	BCC to CRM	Haylie Leitzsey	May 6
Anthony Cunha	acunha@red8.com	CRM UI	Jeff Rogers	May 6

HubSpot Cleanup

Log a deletion