HubSpot Cleanup Tracker

Overall progress

5,354

deleted of ~5,531 targets

↑ pts since baseline

Contacts

7,492

▼ 5,354 deleted

New contacts

—

since May 5 · — flagged ⚠

To delete

—

created by Zack Gutin

Cleanup progress 5,354 of ~5,261 targets · 100%

Before vs after

MetricBaselineCurrentChange

Total contacts12,8347,492

No email address1460

Bounced emails1570

Zero engagement1,108886

No company5,2125,001

Unsubscribed204177

Latest log entry

Delete candidates

Hard bounced email

Fully resolved

0% 0 ✓ done

Unsubscribed

Opted out — unreachable by marketing

1.6% 203 delete

Zero engagement ever

No reply, no activity, never contacted

7.3% 909 review

Never replied to any email

No sales or marketing reply on record

82% 10,348 review

✓ No email resolved · ✓ Bounced resolved. Next: delete 203 unsubscribed.

Data completeness

No phone number

73%9,149 enrich

No company association

40%5,001 enrich

No email address

0%0 ✓ done

Missing domain

208

of 8,033 companies

No contacts linked

829

10% orphaned

Active companies

7,204

have at least 1 contact

Issues

No contacts associated

Orphaned — no people linked

10%829 delete

Missing website domain

2.6%208 enrich

Missing amount

115

of 1,592 deals

No contacts linked

836

52% have no contact

Missing close date

nearly all set

Issues

No contacts associated

Deals with no people linked

52%836 fix

No deal amount set

Hurts pipeline forecasting

7%115 fix

No close date

0.2%3 minor

Total deleted

706

across 11 entries

First cleanup

May 5

Last cleanup

May 6

All entries

No-company contacts

Created by Zack Gutin · 2 were also unsubscribed · 149 were also zero engagement

−900May 12

No-company contacts

Created by Zack Gutin · 18 were also unsubscribed · 114 were also zero engagement

−2,874May 8

No-company contacts

Created by Zack Gutin · 1 was also zero engagement

−100May 8

No-company contacts

Created by Zack Gutin · 3 were also unsubscribed

−300May 8

No-company contacts

Created by Zack Gutin

−100May 8

No-company contacts

Created by Zack Gutin

−278May 8

No-company contacts

Created by Zack Gutin

−101May 8

No-company contacts

Created by Zack Gutin

−299May 8

No-company contacts

Created by Zack Gutin

−199May 8

Other

Spam contacts

−2May 7

Zero engagement

−1May 7

Zero engagement

−1May 6

Bounced

All remaining bounced contacts deleted — metric resolved ✓

−130May 6

Bounced

Retroactively logged to reconcile with HubSpot total

−52May 6

Other

Personal email accounts

−48May 6

Bounced

−27May 6

No-email

−146May 6

Zero engagement

Created by Zack Gutin

−1May 5

New since May 5

—

total new contacts

BCC / Email

—

added by sales reps

Web form

—

organic inbound

⚠ Suspicious

—

QA, spam or no name

Filter:

Name	Email	Source	Added by	Date
Chase Johnston	chase.johnston@profitsolv.com	BCC to CRM	Sarah Kernan	May 14
Katie Boyer	katieboyer@randallreilly.com	CRM UI	Sarah Kernan	May 14
Rich Wilkie	rich.wilkie@sae.org	CRM UI	Haylie Leitzsey	May 14
No name ⚠ Missing name	tomas.garcia@nomihealth.com	BCC to CRM	Sarah Kernan	May 14
t t ⚠ Suspicious name	chakib.elbokrioui@student.vives.be	Web form pasta-threat-modeling	—	May 14
bob ross ⚠ Suspicious name	bob.ross@nevermail.com	Web form critical-threat-report-2026	—	May 14
Yatin Singh	ysingh@vyzeinc.com	Web form vertalents.com/contact-us	—	May 13
Frank Zinghini	frank.zinghini@securedecisions.com	Extension	Sarah Kernan	May 13
Eric Pourciau	eric.pourciau@greensky.com	Extension	Haylie Leitzsey	May 13
No name ⚠ Missing name	stacey.deweese@skylandtrail.org	Extension	Sarah Kernan	May 13
No name ⚠ Missing name	bradley.gnagy@skylandtrail.org	Extension	Sarah Kernan	May 13
ANURAG SHARMA	anurag.sharma@vyzeinc.com	Web form vertalents.com/contact-us	—	May 13
Edgardo Rodriguez	edgardo.rodriguez@greensky.com	CRM UI	Haylie Leitzsey	May 13
Nami Mufti	nami.mufti@greensky.com	CRM UI	Haylie Leitzsey	May 13
Ryan Walther	ryan.bear444.rw@gmail.com	Web form critical-threat-report-2026	—	May 12
Laura Sellers	laura.sellers@hillsideinc.org	Extension	Haylie Leitzsey	May 12
Peter Chen	peter.chen@salesforce.com	Extension	Haylie Leitzsey	May 12
Peter Chen	peter.chen@slack.com	Extension	Haylie Leitzsey	May 12
Radu-Ilie Băltean	502080@student.fontys.nl	Web form pasta-threat-modeling	—	May 11
aaaaa aaaa ⚠ Suspicious name	test@mailator.com	Web form pasta-threat-modeling	—	May 11
Angelika Szymanowska	angelika.szymanowska@siu.edu	Web form pasta-threat-modeling	Diana Aparicio	May 11
Peter Malovich	peter@fortifiedwindows.co	Web form pasta-threat-modeling	—	May 9
Daniela Machiavello	machiavello@avaya.com	BCC to CRM	Sarah Kernan	May 8
Brett Godwin	bgodwin@sspins.com	BCC to CRM	Haylie Leitzsey	May 8
Kenneth Holmager	kenneth.holmager@aalborgforsyning.dk	Web form pasta-threat-modeling	—	May 8
Ryan Kluft	ryan.kluft@deepscribe.tech	BCC to CRM	Sarah Kernan	May 7
Leonard Huster	mail@uds.de	Web form risk-based-threat-modeling	—	May 7
Will DeMar	wdemar@ups.com	Extension	Haylie Leitzsey	May 6
Steven Grossman	sgrossman@graphgroup.com	BCC to CRM	Tony UV	May 6
Brandon Nieves	bnieves@authoritybrands.com	BCC to CRM	Haylie Leitzsey	May 6
Anthony Cunha	acunha@red8.com	CRM UI	Jeff Rogers	May 6

HubSpot Cleanup

Log a deletion